Stormie Leoni


Stormie Leoni is a luxury agent located in West Los Angeles. She asked

us to help develop a completely new brand identity for her. She has a wide-variation in client base and wanted to appeal more towards millennials. She also wanted to increase her following and engagement with a look and feel that personified who she is.

What We Solved

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We developed a unique brand color palette to create consistency.

We created over 10 custom story templates utilizing her chosen colors to easily create on-brand content.

Using her new brand guidelines, we decided to keep utilizing photos only for her posts, but I made sure each color from the palette was incorporated either directly in the photo & or a filter was used that had similar tones as our color palette to keep her feed looking consistent. Over the course of four months of applying this new branding, Stormie's Instagram grew by 150% more followers and 130% higher engagement. 

Brand Palette's

Conceptualizing a Strategy

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Before / After